:root{--font:"Montserrat",Helvetica,Arial,sans-serif;--menu-bg:#000;--menu-fg:#fff;--hover:#ad1332;--fg:#000;--muted:rgba(0,0,0,.6);--line:#e5e5e5;--h:64px}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{font-family:var(--font);color:var(--fg);background:#fff;line-height:1.7;padding-top:var(--h);opacity:0;transition:opacity .5s}
body.ready{opacity:1}
body.leaving{opacity:0;transition:opacity .3s}
body.home{padding-top:0}
a{color:inherit;text-decoration:none}
img{display:block;max-width:100%}
h1,h2,h3{font-family:var(--font);font-weight:400}
h1.page-title{font-weight:300}
h1.page-title{font-size:clamp(1.4rem,2.6vw,2.1rem);text-transform:uppercase;letter-spacing:.1em;text-align:center;padding:3.5rem 1rem 2.5rem}
.wrap{width:85%;max-width:1200px;margin:0 auto}

/* ШАПКА */
.header{position:fixed;inset:0 0 auto 0;height:var(--h);z-index:100;display:flex;align-items:center;justify-content:space-between;padding:0 2.5rem;background:#000;color:#fff;transition:transform .4s,background .4s}
.home .header{background:transparent}
.home .header.solid{background:#000}
.header.hide{transform:translateY(-100%)}
.logo{font-family:var(--font);font-size:.95rem;font-weight:500;letter-spacing:.1em;text-transform:uppercase;white-space:nowrap}
.nav{display:flex;gap:.4rem;margin-left:auto}
.nav-cta-m{display:none}
.header .cta{margin-left:1.5rem;padding:.6rem 1.4rem;color:#fff;white-space:nowrap}
.nav a{position:relative;padding:.5rem 17px;font-size:11.5px;font-weight:500;letter-spacing:.14em;text-transform:uppercase;transition:color .3s}
.nav a::after{content:"";position:absolute;left:17px;right:17px;bottom:2px;height:1px;background:currentColor;transform:scaleX(0);transform-origin:left;transition:transform .35s}
.nav a:hover,.nav a.active{color:var(--hover)}
.nav a:hover::after,.nav a.active::after{transform:scaleX(1)}
.burger{display:none;background:none;border:0;width:32px;height:24px;position:relative;cursor:pointer}
.burger i{position:absolute;left:0;right:0;height:1px;background:#fff;transition:.3s}
.burger i:nth-child(1){top:5px}.burger i:nth-child(2){top:12px}.burger i:nth-child(3){top:19px}
.menu-open .burger i:nth-child(1){top:12px;transform:rotate(45deg)}
.menu-open .burger i:nth-child(2){opacity:0}
.menu-open .burger i:nth-child(3){top:12px;transform:rotate(-45deg)}

/* ГЛАВНАЯ */
.hero{position:relative;height:100vh;min-height:520px;overflow:hidden;background:#222}
.slide{position:absolute;inset:0;background:linear-gradient(135deg,#2b2b2b,#7d746a) center/cover;opacity:0;transition:opacity 1.6s ease}
.slide{background-position:var(--pos,center);transform-origin:var(--pos,center)}
.slide.on{opacity:1;z-index:2}
.slide.out{opacity:1;z-index:1;transition:none}
.slide.on.loaded,.slide.out.loaded{animation:kb 9s ease-out forwards}
@keyframes kb{from{transform:scale(1)}to{transform:scale(1.08)}}
.hero::after{content:"";position:absolute;inset:0;background:linear-gradient(rgba(0,0,0,.35),rgba(0,0,0,0) 28%,rgba(0,0,0,0) 45%,rgba(0,0,0,.62))}
.hero-text{position:absolute;inset:0;z-index:2;display:flex;flex-direction:column;align-items:flex-start;justify-content:flex-end;text-align:left;color:#fff;padding:0 6vw 13vh}
.hero-text h1{font-size:clamp(1.4rem,2.9vw,2.6rem);font-weight:300;letter-spacing:.06em;text-transform:uppercase;max-width:720px;line-height:1.3;opacity:0;transform:translateY(30px);animation:up 1.2s .4s forwards;text-shadow:0 2px 24px rgba(0,0,0,.35)}
.hero-text .btn{margin-top:1.8rem;opacity:0;animation:up 1.2s .9s forwards}
.scroll-hint{position:absolute;bottom:1.8rem;left:50%;z-index:2;width:1px;height:50px;background:#fff;transform-origin:top;animation:hint 2s infinite}
@keyframes hint{0%{transform:scaleY(0)}50%{transform:scaleY(1)}100%{transform:scaleY(1);opacity:0}}
@keyframes up{to{opacity:1;transform:none}}
.dots{position:absolute;bottom:1.8rem;right:2.5rem;z-index:2;display:flex;gap:.6rem}
.dots button{width:8px;height:8px;border-radius:50%;border:1px solid #fff;background:transparent;cursor:pointer;transition:.3s}
.dots button.on{background:#fff}
.btn{display:inline-block;padding:.9rem 2.2rem;border:1px solid currentColor;font-size:11.5px;font-weight:500;letter-spacing:.16em;text-transform:uppercase;background:transparent;color:inherit;cursor:pointer;font-family:inherit;transition:background .3s,color .3s,border-color .3s}
.btn:hover{background:var(--hover);border-color:var(--hover);color:#fff}
.home-blocks{display:grid;grid-template-columns:repeat(3,1fr)}
.home-blocks a{position:relative;aspect-ratio:1;overflow:hidden;display:flex;align-items:flex-end;justify-content:flex-start;padding:0 2rem 2rem;color:#fff;text-transform:uppercase;letter-spacing:.25em;font-size:14px;background:linear-gradient(135deg,#444,#8a8178)}
.home-blocks a::before{content:"";position:absolute;inset:0;background:inherit;background-size:cover;transition:transform .8s}
.home-blocks a::after{content:"";position:absolute;inset:0;background:linear-gradient(transparent 45%,rgba(0,0,0,.6));transition:background .4s}
.home-blocks a:hover::before{transform:scale(1.07)}
.home-blocks a:hover::after{background:linear-gradient(rgba(173,19,50,.15),rgba(173,19,50,.7))}
.home-blocks span{position:relative;z-index:1}

/* ПОРТФОЛИО */
.intro{max-width:720px;margin:0 auto 3rem;text-align:center;color:var(--muted);padding:0 1rem}
.intro p{margin-bottom:.8rem}
.mosaic{columns:3 280px;column-gap:10px;width:92%;max-width:1400px;margin:0 auto 2rem}
.tile{break-inside:avoid;margin-bottom:10px;overflow:hidden;cursor:zoom-in;background:#ddd}
.ph{width:100%;background:linear-gradient(135deg,#dcd7d0,#bcb4a9)}
.tile img{width:100%;transition:transform .8s,opacity .4s}
.tile:hover img{transform:scale(1.05)}
.more{text-align:center;padding:2rem 0 5rem}

/* СЕРИИ */
.series-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(300px,420px));justify-content:center;gap:14px;width:92%;max-width:1400px;margin:0 auto 5rem}
.card{position:relative;display:block;aspect-ratio:3/2;overflow:hidden;background:linear-gradient(135deg,#6b645c,#a89f93);color:#fff}
.card .bg{position:absolute;inset:0;background:inherit;background-size:cover;background-position:center;transition:transform .9s}
.card::after{content:"";position:absolute;inset:0;background:linear-gradient(transparent 40%,rgba(0,0,0,.6));transition:background .4s}
.card:hover .bg{transform:scale(1.07)}
.card:hover::after{background:linear-gradient(rgba(173,19,50,.2),rgba(173,19,50,.7))}
.card .cap{position:absolute;left:1.4rem;right:1.4rem;bottom:1.2rem;z-index:1;transition:transform .4s}
.card:hover .cap{transform:translateY(-6px)}
.card h3{font-size:1.4rem}
.card small{display:block;letter-spacing:.2em;text-transform:uppercase;font-size:11px;opacity:.85}
.story{width:92%;max-width:1200px;margin:0 auto 5rem;display:flex;flex-direction:column;gap:14px}
.story .ph,.story img{width:100%}
.story .row{display:grid;gap:14px;grid-template-columns:1fr 1fr}
.back{text-align:center;padding-bottom:5rem}

/* ОБО МНЕ */
.about{display:grid;grid-template-columns:1fr 1.1fr;gap:4rem;align-items:start;padding-bottom:3rem}
.about .photo{aspect-ratio:4/5;background:linear-gradient(135deg,#dcd7d0,#bcb4a9);overflow:hidden}
.about .photo img{width:100%;height:100%;object-fit:cover}
.about p{margin-bottom:1.2rem}
.about h2{font-size:1.4rem;letter-spacing:.2em;text-transform:uppercase;margin:2rem 0 1rem}
.about ul{list-style:none}
.about li{padding:.6rem 0;border-bottom:1px solid var(--line)}

/* СТОИМОСТЬ */
.price-note{text-align:center;color:var(--muted);margin-bottom:3rem;padding:0 1rem}
.packs{display:grid;grid-template-columns:repeat(auto-fit,minmax(230px,1fr));gap:1.2rem;width:92%;max-width:1300px;margin:0 auto 2rem}
.pack{display:flex;flex-direction:column;border:1px solid var(--line);padding:2.2rem 1.6rem;text-align:center;position:relative;transition:transform .4s,box-shadow .4s,border-color .4s}
.pack:hover{transform:translateY(-6px);box-shadow:0 14px 34px rgba(0,0,0,.09)}
.pack.hit{border-color:#000}
.pack .badge{position:absolute;top:-11px;left:50%;transform:translateX(-50%);background:#000;color:#fff;font-size:10px;letter-spacing:.25em;padding:.2rem .9rem}
.pack h3{letter-spacing:.14em;text-transform:uppercase;font-size:.9rem;font-weight:500}
.pack .sum{font-family:var(--font);font-weight:300;font-size:1.9rem;margin:.8rem 0 .2rem}
.pack .hours{color:var(--muted);margin-bottom:1.4rem}
.pack ul{list-style:none;text-align:left;font-size:.92rem;color:var(--muted);flex:1}
.pack li{padding:.45rem 0;border-top:1px solid var(--line)}
.pack .note{margin-top:1.2rem;padding-top:.9rem;border-top:1px dashed #ccc;font-size:.78rem;letter-spacing:.04em;color:var(--muted)}
.center{text-align:center;padding:2rem 0 5rem}

/* КОНТАКТЫ */
.contacts{display:grid;grid-template-columns:1fr 1fr;gap:4rem;padding-bottom:5rem}
.big{font-family:var(--font);font-weight:300;font-size:clamp(1.2rem,2.2vw,1.9rem);display:block;margin:.3rem 0;transition:color .3s}
.big:hover{color:var(--hover)}
.social{margin-top:1.5rem;display:flex;gap:1.5rem;text-transform:uppercase;letter-spacing:.2em;font-size:12px}
.social a:hover{color:var(--hover)}
.form{display:flex;flex-direction:column;gap:.9rem}
.form input,.form textarea{padding:.9rem 0;border:0;border-bottom:1px solid #999;font:inherit;background:transparent;transition:border-color .3s}
.form input:focus,.form textarea:focus{outline:0;border-color:#000}
.form .btn{align-self:flex-start;color:#000}
.form .btn:hover{color:#fff}
.status{color:var(--muted);font-size:.9rem}

/* UGC */
.ugc-top{display:grid;grid-template-columns:1.1fr 1fr;gap:4rem;align-items:center;padding-bottom:3rem}
.ugc-top .lead{font-family:var(--font);font-weight:300;font-size:clamp(1.2rem,2vw,1.6rem);line-height:1.5;margin-bottom:2rem}
.ugc-top .cover{aspect-ratio:4/5;background:linear-gradient(135deg,#dcd7d0,#bcb4a9);overflow:hidden}
.ugc-top .cover img{width:100%;height:100%;object-fit:cover}
.ugc-sec{padding-top:3.5rem;padding-bottom:1rem}
.sec-title{font-size:1rem;font-weight:500;letter-spacing:.14em;text-transform:uppercase;margin-bottom:1.8rem}
.formats{display:grid;grid-template-columns:repeat(auto-fit,minmax(220px,1fr));gap:1rem}
.fmt{border:1px solid var(--line);padding:1.6rem;transition:transform .4s,border-color .4s}
.fmt:hover{transform:translateY(-4px);border-color:#000}
.fmt h3{font-size:1.15rem;margin-bottom:.5rem}
.fmt p{color:var(--muted);font-size:.92rem}
.tags{list-style:none;display:flex;flex-wrap:wrap;gap:.7rem}
.tags li{padding:.6rem 1.2rem;border:1px solid #000;font-size:.85rem;letter-spacing:.05em;transition:background .3s,color .3s}
.tags li:hover{background:#000;color:#fff}
.case{display:grid;grid-template-columns:1fr;gap:2.5rem;align-items:start}
.case>div:first-child{max-width:760px}
.case p{margin-bottom:1.4rem}
.ulink{border-bottom:1px solid currentColor;transition:color .3s}
.ulink:hover{color:var(--hover)}
.case dl{border-top:1px solid var(--line)}
.case dt{margin-top:1rem;font-size:11px;letter-spacing:.25em;text-transform:uppercase;color:var(--muted)}
.case dd{padding-bottom:1rem;border-bottom:1px solid var(--line)}
.case-imgs{display:grid;grid-template-columns:repeat(auto-fit,minmax(220px,1fr));gap:10px}
.case-imgs img,.case-imgs .ph{width:100%}
.steps{list-style:none;counter-reset:s;display:grid;grid-template-columns:repeat(auto-fit,minmax(200px,1fr));gap:1.4rem}
.steps li{counter-increment:s;padding-top:1rem;border-top:1px solid #000}
.steps li::before{content:"0" counter(s);font-family:var(--font);font-size:1.6rem;display:block;margin-bottom:.4rem}
.steps h3{font-size:1.05rem;margin-bottom:.4rem}
.steps p{color:var(--muted);font-size:.9rem}
.terms{list-style:none;max-width:720px}
.terms li{padding:.7rem 0;border-bottom:1px solid var(--line)}
.ugc-price{margin-top:1.5rem;font-family:var(--font);font-weight:300;font-size:1.5rem}

/* ФУТЕР, LIGHTBOX, COOKIE */
.footer{background:#000;color:#fff;padding:3rem 2.5rem 2rem;font-size:12px;letter-spacing:.15em}
.footer .f-nav{display:flex;justify-content:center;gap:2rem;flex-wrap:wrap;text-transform:uppercase;margin-bottom:2rem}
.footer .f-bot{display:flex;justify-content:space-between;flex-wrap:wrap;gap:1rem;opacity:.65;letter-spacing:.05em;border-top:1px solid #333;padding-top:1.5rem}
.footer a:hover{color:var(--hover)}
.footer .f-bot{display:flex;justify-content:space-between;flex-wrap:wrap;gap:1rem;opacity:.65;letter-spacing:.05em;border-top:1px solid #333;padding-top:1.5rem}
.lb{position:fixed;inset:0;z-index:300;background:rgba(0,0,0,.95);display:none;align-items:center;justify-content:center}
.lb.open{display:flex;animation:fade .3s}
@keyframes fade{from{opacity:0}}
.lb img{max-width:90vw;max-height:88vh}
.lb button{position:absolute;background:none;border:0;color:#fff;cursor:pointer;font-size:2.4rem;padding:1rem;transition:color .3s}
.lb button:hover{color:var(--hover)}
.lb .x{top:.5rem;right:1rem}.lb .p{left:.5rem}.lb .n{right:.5rem}
.cookie{position:fixed;left:1rem;bottom:1rem;z-index:200;display:flex;align-items:center;gap:1rem;max-width:420px;padding:1rem;background:#fff;border:1px solid var(--line);box-shadow:0 6px 24px rgba(0,0,0,.15);font-size:.8rem;line-height:1.4}
.cookie.hide{display:none}
.cookie .btn{padding:.5rem 1rem;color:#000}
.cookie .btn:hover{color:#fff}

/* АНИМАЦИЯ ПРИ ПРОКРУТКЕ */
.reveal{opacity:0;transform:translateY(36px);transition:opacity .9s ease,transform .9s ease;transition-delay:var(--d,0s)}
.reveal.in{opacity:1;transform:none}
@media(prefers-reduced-motion:reduce){*{animation:none!important;transition:none!important}.reveal{opacity:1;transform:none}}

@media(max-width:900px){
  .header{padding:0 1rem}
  .burger{display:block}
  .nav{position:fixed;top:var(--h);left:0;right:0;flex-direction:column;background:#000;padding:1rem 0;transform:translateY(-130%);transition:transform .4s;z-index:-1}
  .menu-open .nav{transform:none}
  .nav a{padding:1rem 2rem}.nav a::after{display:none}
  .header .cta{display:none}
  .nav-cta-m{display:block;color:var(--hover)}
  .home-blocks{grid-template-columns:1fr}
  .about,.contacts,.ugc-top{grid-template-columns:1fr;gap:2rem}
  .story .row{grid-template-columns:1fr}
  .dots{right:1rem}
  .hero-text{padding:0 1.4rem 16vh}
}

/* НАПРАВЛЕНИЯ, ЦЕНЫ ПО ГРУППАМ */
.card.soon{background:#ebebeb;color:#777;cursor:default}
.card.soon::after{display:none}
.price-group{margin-bottom:3rem}
.price-group .sec-title{text-align:center;padding:1rem 1rem 0}
.price-group .center{padding:1rem 0 1.5rem}
.card small{max-width:100%}
@media(max-width:1200px){.header{padding:0 1.2rem}.nav a{padding:.5rem 9px;letter-spacing:.14em}.header .cta{margin-left:.8rem;padding:.6rem 1rem}.logo{font-size:.9rem}}
@media(max-width:900px){.nav a{padding:1rem 2rem;letter-spacing:.2em}}

@media(max-width:480px){h1.page-title{font-size:1.15rem;letter-spacing:.06em;overflow-wrap:anywhere}}

/* Общая информация о ценах */
.price-info{display:grid;grid-template-columns:repeat(4,1fr);width:92%;max-width:1000px;margin:0 auto 3.5rem;border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.price-info>div{padding:1.3rem 1rem;text-align:center;border-left:1px solid var(--line)}
.price-info>div:first-child{border-left:0}
.price-info small{display:block;margin-bottom:.35rem;font-size:10.5px;letter-spacing:.14em;text-transform:uppercase;color:var(--muted)}
.price-info b{display:block;font-weight:400;font-size:1.05rem;white-space:nowrap}
@media(max-width:800px){
  .price-info{grid-template-columns:1fr 1fr}
  .price-info>div:nth-child(3){border-left:0}
  .price-info>div:nth-child(n+3){border-top:1px solid var(--line)}
  .price-info>div{padding:1.1rem .5rem}
  .price-info b{font-size:.92rem}
  .price-info small{font-size:10px;letter-spacing:.1em}
}

/* Обо мне: фраза, цифры, отзывы */
.about-lead{font-size:clamp(1.3rem,2.2vw,1.8rem);font-weight:300;line-height:1.35;margin-bottom:1.6rem}
.about .btn{margin-top:.6rem}
.facts-strip{display:grid;grid-template-columns:repeat(var(--n,2),1fr);width:92%;max-width:900px;margin:1rem auto 2rem;border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.facts-strip>div{padding:1.8rem 1rem;text-align:center;border-left:1px solid var(--line)}
.facts-strip>div:first-child{border-left:0}
.facts-strip b{display:block;font-size:clamp(2rem,4vw,3rem);font-weight:300;line-height:1.1}
.facts-strip small{display:block;margin-top:.5rem;font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--muted)}
.reviews{display:grid;grid-template-columns:repeat(auto-fit,minmax(260px,1fr));gap:1.2rem;padding-bottom:4rem}
.review{border:1px solid var(--line);padding:1.8rem 1.6rem;display:flex;flex-direction:column;gap:1.2rem;transition:border-color .4s,transform .4s}
.review:hover{border-color:#000;transform:translateY(-4px)}
.review blockquote{flex:1;font-weight:300;line-height:1.6}
.review blockquote::before{content:"\201C";display:block;font-size:2.6rem;line-height:.6;margin-bottom:.6rem;color:var(--hover)}
.review figcaption{font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--muted)}
@media(max-width:800px){.facts-strip small{font-size:10px;letter-spacing:.1em}}

/* Видео кейса, согласие, политика */
.case-videos{grid-column:1/-1;display:grid;grid-template-columns:repeat(auto-fit,minmax(200px,300px));gap:10px;margin-top:.5rem}
.case-videos video{width:100%;aspect-ratio:9/16;object-fit:cover;background:#000}
.consent{display:flex;gap:.7rem;align-items:flex-start;font-size:.8rem;line-height:1.5;color:var(--muted);cursor:pointer}
.consent input{margin-top:.25rem;accent-color:#000;flex:none}
.consent a{text-decoration:underline}
.consent a:hover{color:var(--hover)}
.policy{max-width:820px;padding-bottom:5rem}
.policy h2{font-size:1rem;font-weight:500;letter-spacing:.06em;margin:2rem 0 .7rem}
.policy p{margin-bottom:.8rem;color:var(--muted);font-size:.95rem}

.social a.soon{opacity:.35;pointer-events:none;cursor:default}

@media(max-width:800px){.big{font-size:clamp(1.05rem,4.4vw,1.6rem);overflow-wrap:anywhere}}

.form-foot{display:flex;align-items:center;gap:1.2rem;flex-wrap:wrap}
.reply-note{font-size:.85rem;color:var(--muted)}